There is no doubt that the HR function is undergoing a transformation exactly like that of the company. We are not going to comment here on the evolution of the HR function, which has been entrusted from Personnel Administration to People Management or the turbulence that, at the environment le...

The purpose of HR Marketing is to clarify the role and contribution of HR to the objectives of organizations. To do this, the HR Management must work strategically, effectively direct people in their department and know how to market the work they do.

An HR marketing project must be:

·  Att...

The company must face the changes that occur in the environment where it is located and it must learn how to act to survive in it. Products and services become obsolete and must be renewed depending on the stage of their life cycle. And the same goes for employees, since they too are changing, evolv...

Recently the Human Resources function is witnessing an exception due to the growing importance of the human factor in companies. However, it is essential to insist that the human factor is not the most important thing in the company: the human factor is the company.

From a typically administrat...

1. ORGANIZATIONAL EFFECTIVENESS AS PART OF THE STRATEGY LEADING COMPANY’S MANAGEMENT

Every organization and every manager aims to achieve high or at least acceptable effectiveness. However, effectiveness is understood differently by each company.

We can say that a common elemen...