There is no doubt that the HR function is undergoing a transformation exactly like that of the company. We are not going to comment here on the evolution of the HR function, which has been entrusted from Personnel Administration to People Management or the turbulence that, at the environment le...

The purpose of HR Marketing is to clarify the role and contribution of HR to the objectives of organizations. To do this, the HR Management must work strategically, effectively direct people in their department and know how to market the work they do.

An HR marketing project must be:

·  Att...